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Project Management 411

May 15th, 2008

Best CPG PMOs Are Driven by Marketing

Often the people who comment on my posts bring tremendous insights into how project management offices (PMOs) are deployed. Commenting on “Execution Is the Only Strategy That Customers See“, Lisa Koslow at koslowmarketing.com discussed how companies in the consumer packaged goods area focus on project management:
Lisa- Completely agree, that a poorly executed strategy is doomed […]

By Bob Turek -- 0 comments

February 11th, 2008

CIO “Brand” Consistency: Hurting Innovation with Financial Criteria and Poor Internal Marketing

Continuing from yesterday’s post , another great point made in David Brumby’s Computerworld article “Risks Pay Off in Brand Building ” relates to how we evaluate projects. Clearly, he makes the point that financial criteria can hurt innovation; a better approach is to evaluate how a project contributes to strategies:
“Some of the most innovative ideas […]

By Bob Turek -- 2 comments

February 10th, 2008

CIO “Brand” Consistency: Developing Your Commercial Instincts

You may know by now that I am not a fan of increasing the CIOs role. Rather I see tremendous value in centralizing non-IT executive control of projects (IT and non-IT) supported by a PMO-like organization. Even so, I’m am NOT saying I’m against CIO role improvement; what I am saying is that other […]

By Bob Turek -- 0 comments

January 11th, 2008

Projectmanagement411 Engages: The PMO and The Mythical Project Queue

Following up on Margaret Rouse’s post on my Choosing the Right PMO Vision Series, today we deal with the mythical queue:
Margaret: You really got me thinking. I think what REALLY blew me away was when you said that 74% of all projects fail — and that the number could be even higher for IT projects. […]

By Bob Turek -- 0 comments

January 10th, 2008

Projectmanagement411 Engages: The PMO Relieves Pain

Margaret Rouse blogs at IT Knowledge Exchange on an amazing variety of topics. Read it and be informed! I find some of the most interesting blog commentors are IT people who engage with me about innovative project management processes- clearly they are making an effort to bring IT and the user together. Her post about […]

By Bob Turek -- 2 comments

December 1st, 2007

A Compelling Marketing Offer for PMO Consulting Company

 
My recent attempt at developing a compelling marketing offer for a PMO consultancy revealed that this process is not a one-time effort. It is a continuous improvement process that is truly an on-going project. In my role as Director Sales and Marketing I introduced the concept to the owner of the consulting company. We agreed that […]

By Bob Turek -- 0 comments

November 30th, 2007

Advanced PMO Project: Compelling Marketing Offer

I’ve mentioned an on-going marketing project for advanced PMOs in my “Vision Beyond the Vision” post in the “Choosing the Right PMO Vision” series; this project is developing, and continuously improving, a compelling marketing offer. The way to view this is to ask your customers what they hate about dealing with the industry you are in- NOT […]

By Bob Turek -- 2 comments

November 9th, 2007

Bloggers Do a Marketing Project Together- Wow!

Fascinating project with remarkable results! My fellow business bloggers and I at b5media took a shot at responding to a marketing challenge for a small business. We discovered that yes you can solve a problem among twenty people emailing each other. Interestingly, I think that our blogging experience had a lot to do with our […]

By Bob Turek -- 3 comments

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