Marketing message experts, driven by global warming fever, are more often linking green with lean. The Association for Operations Management’s annual conference brochure (no link but check out www.apics.org) indicates that “green is the new lean”. It can be if you use lean approaches, concepts and culture change.
Value stream mapping, a lean analysis approach, is […]
My fascination with how global warming and green messages are being used and abused by companies continues with a brochure advertising The Association for Operations Management’s annual conference (go to www.apics.org for more info). In it they promote a “learning path” called “sustainability/green” (my emphasis provided):
“Green is the new lean. Attend this Learning Path to […]
Innovation and executing strategies through projects
Written by Kim Beasley [email] for b5media.
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