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Project Management 411

May 5th, 2008

Social Networking Strategy More Important Than Being Green?

A recent Google search turned up a newsreleasewire.com entry from a “business relationship expert“. I’ve personally gone back and forth on the value of social networks to business but a major change has occurred. I recently attended a customer conference for users of our software and found tremendous interest in the use of social networking […]

By Bob Turek -- 2 comments

February 11th, 2008

CIO “Brand” Consistency: Hurting Innovation with Financial Criteria and Poor Internal Marketing

Continuing from yesterday’s post , another great point made in David Brumby’s Computerworld article “Risks Pay Off in Brand Building ” relates to how we evaluate projects. Clearly, he makes the point that financial criteria can hurt innovation; a better approach is to evaluate how a project contributes to strategies:
“Some of the most innovative ideas […]

By Bob Turek -- 2 comments

February 10th, 2008

CIO “Brand” Consistency: Developing Your Commercial Instincts

You may know by now that I am not a fan of increasing the CIOs role. Rather I see tremendous value in centralizing non-IT executive control of projects (IT and non-IT) supported by a PMO-like organization. Even so, I’m am NOT saying I’m against CIO role improvement; what I am saying is that other […]

By Bob Turek -- 0 comments

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