February 11th, 2008
CIO “Brand” Consistency: Hurting Innovation with Financial Criteria and Poor Internal Marketing
Continuing from yesterday’s post , another great point made in David Brumby’s Computerworld article “Risks Pay Off in Brand Building ” relates to how we evaluate projects. Clearly, he makes the point that financial criteria can hurt innovation; a better approach is to evaluate how a project contributes to strategies:
“Some of the most innovative ideas […]


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