Social Networking Strategy More Important Than Being Green?
A recent Google search turned up a newsreleasewire.com entry from a “business relationship expert“. I’ve personally gone back and forth on the value of social networks to business but a major change has occurred. I recently attended a customer conference for users of our software and found tremendous interest in the use of social networking capabilities that my company is making available to clients.
This “interest” is from every age group and goes beyond “that would be nice” to comments from those who use the networks about how well they work and suggestions on how to interact with each other. The bottom line is that most people have experienced social networking sites like LinkedIn and MySpace and understand the value of having specific groups of people with similar interests, in this case how others may be using the software, communicate with each other.
The business relationship expert, David Nour, hits the nail on the head:
If these social networking concepts are not in your radar, you are ignoring a dynamic trend that could have a profound impact on key areas of your business such as profitable revenue growth, talent acquisition and development, and operational efficiency and effectiveness.
It’s funny that most companies are dealing with “green” strategies and ignoring a potentially more valuable “social networking” strategy.
What do you think? Is social networking really a powerful, valuable opportunity? How so? What makes a social network valuable? What social networks can your company set up that align with it’s strategies? Brand protection? Customer influence in product development? Building stronger relationships with your customers? among your employees? Are you afraid that you will lose control?
Don’t miss a post! Subscribe via EMAIL or RSS.
(Image Source: stock.xchng.com)
Tags: branding, customer relationships, green, product development, social networking, strategyRelated Stories
POSTED IN: Best of the Best Practices, Solutions and Trends Requiring Projects
2 opinions for Social Networking Strategy More Important Than Being Green?
Alan Wilensky
May 5, 2008 at 12:50 pm
For expert constituencies, technical and specialist services for example, these may be some paradigms from the social networking world that could, possibly, be useful. There are none that meet the needs of technical product services, that I am aware of. http://bizcast.typepad.com/clients/2007/11/social-networks.html
Bob Turek
May 5, 2008 at 1:43 pm
Alan- your referenced post got me thinking about the problem of implementing technology for technology’s sake. Without a link to a strategy, technology projects should NOT be done. I don’t think that enabling more communication alone is a strategy, yet this is the type of rationale that justifies these types of projects..
Have an opinion? Leave a comment: