Skewed Thinking About Tech Acceptance Hurts Adoption
Manufacturing Business Technology wrote about “real world” BI acceptance as not matching predictions of think tanks and vendors. My previous post challenged them to consider how market acceptance works before doing surveys and reports of “reality”, i.e., what should be analyzed is the “early adopter” acceptance because they tend to drive acceptance by others. Here is an example of some of the skewed thinking in the report:
“We regularly find that the received wisdom in this industry doesn’t match what the majority of real-world users are finding. For instance, almost all demos now focus on the web version of the product. Anyone would be forgiven for thinking that web BI usage is universal, but this simply isn’t the case - a surprisingly large proportion of people are still using client-server or stand-alone architectures.”
“Majority of real world users” is a naive measure of technology acceptance. Also, to criticize vendor demos for being ahead of the “majority” is ridiculous- how else are the “early adopters” going to learn about new technology? This reduces vendors to sales teams only- admittedly they are, but they are also knowledge brokers who have worked with many companies to implement the technology they sell. The “surprisingly large” statement also shows a naivete related to the technology acceptance process.
What do you think of the technology vendor’s role in technology acceptance? Are they knowledge brokers or simply sales teams?
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Tags: early adopters, Manufacturing-Business-Technology, market acceptance, technologyRelated Stories
POSTED IN: Business Intelligence
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