Overcoming Falsehoods: Lessons From The Plastics Industry
SPI, the Society of the Plastics Industry, announced it’s upcoming attempt to overcome misinformation about it’s industry in Plastics News (paid subscription required).
I have some personal experience here- the plastics industry has done a very poor job of marketing itself and overcoming the bad science aimed at it. A perfect example are the plastic bag bans in California that claimed that paper trumped plastic when it comes to the environment. Thereafter published science about paper bags being worse polluters AND energy users than plastic came out; California legislators responded by submitting bills to tax both- see my post on this.
I applaud SPI’s move to launch an internet-based campaign using their web site for fact sheets, talking points and youtube videos, plus funding of third party research on energy efficiency and carbon footprints of common household plastic products vs competing materials. Interesting that the article attempts to show two sides but quotes unknown sources for the negative- very typical of media types.
The fact is that much of the negative plastic press is driven by activists with power and attention to gain. Unfortunately, most of the public doesn’t think for themselves and swallow this garbage.
What do you think? What is your view of plastics products and how we as a society have migrated to them? Should we accept that plastics are here and in our future and figure out how to better dispose and recycle them? What can you do to get the truth out?
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