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Project Management 411

Look Out! Global Warming Used Against the Prius and Maybe Your Products

by Bob Turek on May 12th, 2008

global warmingGlobal warming is being used to justify statistics that attack the most innovative products in the world. The Prius, Toyota’s amazing hybrid, is now said to have an energy footprint higher than the Hummer. RIDICULOUS! CNW Marketiing’s study was innocently published by the Automobile Club in their May Westway’s magazine (no on-line version as of this writing). The Auto Club’s small paragraph didn’t mention anything about global warming, rather using the word “energy” instead. Based on a womb to tomb analysis they said that the best-performing Dodge Neon was rated at 64 cents a mile, while the Prius came in at $2.87 per mile.

Upon reading a “commentary” attached to the study I found that it was full of global warming concerns and biased assumptions. I think there is an agenda here, i.e., attack the successful companies who produce the most innovative products; the visibility of these innovative products allow these groups to get a lot of attention for their cause. This hatred of world corporations will lead to similar studies based on very flimsy evidence and extreme ends-justify-the-means assumptions about polar bear death rates and 20 foot sea level increases.

We need to speak out against this kind of biased planting of “studies” under the guise of “green” or “energy”. Global warming should not be used as a tool to attack the most innovative companies in the world.

What do you think? Should global warming be used to attack the most innovative products and companies in the world?

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(Image Source: stockxchng.com)

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POSTED IN: Industry Specific, Solutions and Trends Requiring Projects

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