Green Business Can Result in Green Anxiety
Green. The word evokes conversations about global warming, the environment, and plastic bag bans. An excellent APICS magazine article by Tim Becker of Probity Business Group, “The Business Behind Green“, introduced the topic (sorry, hefty membership to APICS is required to view the article):
“Eventually, the green tide will ebb as environmental stories are pushed off the front page by some other pressing crisis. However, it is clear that environmentalism has reached a level that requires a coherent and long-term corporate strategy.”
This idea of being on the “front page” makes it difficult for businesses to know what action to take. Environmentalism is certainly a “trend” that should be considered and responded to (reference my trends posts). But like many “trends” it can be very complex and actually spawn ancillary schemes like carbon trading that must be dealt with (refer to my post on carbon trading).
As the article says, “green anxiety” can result. More on that in my next post.
Do you have a “green” strategy? Care to share?
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POSTED IN: Solutions and Trends Requiring Projects
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