Emerging Market Prejudice?
Strategy+Business proposes more attention be given to “emerging markets“:
Many corporate leaders recognize this opportunity, but few are developing the capabilities or the management focus that they will need to realize its full potential.
That’s a legitimate comment based on some of the facts involved. But they then go on to assume that they know what these companies are “thinking”:
They persist in thinking of these new markets as “emerging markets,” separate from their existing customers in the industrialized world.
The tone of this comment borders on accusing companies of illogical prejudice. In other words, they aren’t like us so we will not serve them. This sounds a little ridiculous. Hey, it’s all about the money! S+B digs it’s hole further by trying to explain “why” industrialized corporate executives do this:
…they socialize largely with people from similar backgrounds; at work, they put individuals who resemble them on the fast track for promotion; and they all share a dominant logic in the way they make decisions.
This logic, particularly the “resemble them” remark, smacks of prejudicial innuendo that the authors purport to be identifying. The “dominant logic” comment sounds like the authors are representing the UN against the United States. What’s going on here?
What do you think? Is there some type of prejudice against emerging markets that companies in industrialized nations have?
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