Choosing the Right PMO Vision: 5. Vision Beyond the Vision- Marketing Strategies
Best of the best PMOs can support marketing strategies by continuously performing two projects (or project areas):
1. One factor/single focus that makes the organization number one in their industry- This is truly a continuous effort that can change focus often. The PMO that plays a leading role in this area helps a company maintain it’s focus on being number one.
2. The compelling marketing offer- achieving a competitive edge through the elimination of policies that make it difficult for customers to do business with you. This originated with Goldratt’s Theory of Constraints which encouraged thinking about understanding what your customers hate about dealing with your industry. It is not a focus on your company, but rather, the industry you exist in. The idea is to recognize these “hate” factors and eliminate them to achieve a huge competitive advantage. These are practices that can change an industry. In the software business I experienced a company that actually proved that every step in dealing with them is valuable, overcoming the perception that vendors were only selling and not adding value. Such a revelation can create a situation where suddenly you have no competition.
These marketing “assignments” of a PMO can change not only how a PMO is perceived within a company, but how a company is perceived in the marketplace. Who has experienced a PMO that worked “out of the box” like this? Has anyone done a compelling marketing offer exercise that changed your company?
Tags: Agile Software Development, collaboration, execute-strategy, executive, governance-board, innovation, investment, lean, PMO, portfolio-management, project, project-management, project-management-office, project-portfolio-management, selling-projects, software-development, strategy, theory-of-constraints, value, value-sellingRelated Stories
POSTED IN: Best of the Best Practices, Choosing the Right PMO Vision, PMOs and Portfolio Management
0 opinions for Choosing the Right PMO Vision: 5. Vision Beyond the Vision- Marketing Strategies
No one has left a comment yet. You know what this means, right? You could be first!
Have an opinion? Leave a comment: